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Sales Success Stories

Hear the Secrets of World Class Sales Professionals

Episode 43: Office Equipment Solution Sales Specialist – Nicole Miceli

May 22, 2018 By Scott Ingram

Take this further. Ask across 200+ interviews:

  • She is laid back and nothing like the typical seller. Does that hold anyone back?
  • She started with zero customers and no list at all. How do the best build one?

Nicole Miceli - Office Equipment SalesNicole Miceli – Top Office Equipment Solution Sales Specialist at Des Plaines Office Equipment in Chicago

Read the full transcript & show notes →

Nicole Miceli is the top Solutions Sales Specialist at Des Plaines Office Equipment in Chicago. She develops new relationships with companies to help them increase workflow, productivity and streamline their office technology. Last year Nicole did $750,000 in sales. In this episode, Nicole shares how she got into sales, what has contributed to her success and suggestions for other sales specialists.

Nicole comes from a family of sales professionals. Her dad recommended she try sales at a point in her life when she was looking to start a career. She claims having good sales mentors, a hustler mentality and being passionate about what she does are the three things that have most greatly contributed to her success.

In this episode, Nicole shares her team dynamics, specifics about her success and challenges she has faced. Nicole attributes a large part of her success to her manager when she was starting out. Nicole describes her as a “hit the ground running” kind of woman. She helped pull out Nicole’s inner sales person, fostered her confidence and helped her realize her strengths. Nicole also stresses the importance of networking in this episode. She does at least five networking events per week and says you need to be out there hustling, letting people know who you are and what you are looking for.

In this episode

  • Putting in the hard work
  • Importance of seeing higher goals
  • Benefits of having a team that supports you
  • Nicole’s biggest challenge when first starting
  • How important it is to have a good manager
  • Significance of networking events
  • Hustling and finding networking groups that work for you
  • A typical day for Nicole
  • What prospecting looks like
  • Cold calling is still relevant
  • CRM use
  • Nicole’s “Information Diet”
  • What motivates Nicole
  • Persistence is key
  • How to stay motivated

Shareable Clips & Quotes

Mentors, Hustle & Passion
As a sales manager: focus on each individual’s strengths
How sales professionals can find good networking groups
Making the most of networking groups
Top prospecting methods: the phone followed by networking
Motivated by the leaderboard and being the best
“Persistence really is key”
Learn from the most successful sellers
Getting past rejection

 

Nicole’s advice to sales managers

  • Focus on what makes each individual unique
  • Figure out what drives them
  • Pull out their strengths and help develop them

Nicole’s advice for someone just getting started

  • Find a job that you don’t view as a job
  • Sale something you are passionate about
  • If you don’t believe in the product you’re selling, don’t bother

Nicole’s advice for someone in their career and possibly struggling

  • Look at the top producers in your company and what they are doing to be successful
  • Ask the people directly what they are doing that makes them successful
  • Surround yourself with the people you look up to and are doing well

Nicole’s Sales Philosophy:

Everything in life is a sale and everything you want is a commission.

Nicole’s Challenge for You:

  • To try to get yourself out there
  • Create a name for yourself
  • Utilize networking and your LinkedIn profile
  • Start posting relevant things
  • Be the expert in your realm
  • Hit the ground running

Recommended Resources from Nicole:

Fanatical Prospecting
Books by Grant Cardone
Jeffrey Gitomer

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  • Nicole's manager called starting from zero an opportunity. Which episodes cover that?
  • She sells office equipment in downtown Chicago. Which guests work a single city?
  • She follows Grant Cardone closely. Which guests reject the guru approach entirely?

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