How are you conducting those tests and determining what works best in your approach.
Yes so the main tool that we use for AB testing is a platform called SalesLoft. So it actually allows you to have different variations in the type of either let’s say subject line for an email or the content within that. And then you also have analytics around called times and when the highest connect rates are.
If you’d like to share this clip (please do!) you’ll have the most sharing options available on the YouTube clip itself.