One thing that I think is crazy withinin this industry is the amount of time that people focus on the debate between social selling and cold calling. So that’s something that you can find out yourself. You have analytics in whatever platform you use like SalesLoft. Find out what works for you. I’ve personally found out that calling works great. So to me that conversation doesn’t even matter and I don’t know why so many people spend that much time debating this topic when they should be focusing on actually selling.
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