I’m a huge huge fan of Vidyard they are doing just a fantastic job by humanizing that element. Hey I’m going to sift through all the rest of that junk in your inbox. I’m going to send you like you said a video with you holding that white board. It’s so impactful because you really stand apart from all of the other mess in their inbox and people are genuinely more interested. I had a prospect tell me the other day they would rather spend a minute watching a video that’s personalized to them than 40 seconds reading an email. So they’d rather spend more time with something that’s more engaging and more beneficial to them. So I’m absolutely a huge fan of Vidyard. SalesLoft actually has a Vidyard integration for their freemium version and they are absolutely fantastic. Love them over there. Great company.
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