Clip: To Improve Car Sales Success – Cherish your Customers

Clip from Episode 26: How Car Salesman John Hinkson Sold 1600 Cars in his First 3 Years:

What advice you have for folks who are already established at some level and they’re doing OK but they’re not the best. What do you tell them. I just tell them to you know cherish the customers that they have. I said those are your power base. You know any any of those those are the ones you got to maintain them don’t. There’s nothing worse than you sold a customer a vehicle a year ago and then they walk in and go straight to another salesman. So you didn’t do your job and that’s sort of you know it’s happened to me before. But it’s a bad feeling. You know they didn’t think enough of you. You didn’t make enough impression on them for them to come back to you. And it happens it happens all the time. But I think the follow up is what I try to stress on most of them if they do have a problem don’t avoid them. Don’t avoid it. Take it. Just hit it head on. Take care of it do all that you can do to remedy the situation. Just don’t put it off. That’s the those are the keys in just that service. It always comes back to the service. I mean it’s you have to take care of these customers you’ve got to keep following up.

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