Clip: For John Hinkson Referrals are Key to Auto Sales Success

Clip from Episode 26: How Car Salesman John Hinkson Sold 1600 Cars in his First 3 Years:

What’s most impactful I mean of all of the things that you do and I know when Josh connected us he said you’re getting your referral business has probably as substantial as somebody who’s been in the business for 20 or 30 years. I mean is that the the biggest thing? I’d say the referrals are our Yes. That’s that’s that’s it. And like I said when I talk to people I like I said I don’t just sell a car. I build relationships when I’m with a customer because you know I’m spending three four hours with them and there’s a certain level of trust I get from them at that point and they want everybody that they know to come deal with me. They know they’re going to have a great experience. That’s it is just given them that experience you know making them feel special make them feel important make them feel like they’re the only ones there and they will send you people they want. They’re excited when they leave. They’re not like oh gosh I just did. I do the right thing. Now they’re excited they are happy and they want it. They want people to come to you they want they have that same experience you know they you know you’re changing that mindset that hey it’s not a bad thing to go buy a car. This is a really good experience I got a great deal. You know it was very easy smooth. And they want people to come experience you. I think that’s I get probably 20 20 to 25 referrals a month. And those are usually easy sales because they’ve already pumped you up. They’ve already told them about you so that when you come in and you just reinforce it and the sale usually goes pretty smooth.

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